Ideation and Brainstorming


CONCEPT DESIGN...I DO NOT OWN THE ORIGINAL PHOTOS. PHOTOS SOURCED FROM PEXELS.COM

motion house....concept design

What happened to third spaces and club culture? 

This question has been bouncing around in my head as I picture my dream dance hall. What would a show about GEN Z club culture even look like? I wanted to explore these ideas and questions through this passion project.

LOGLINE:
After the tragic death of a friend, a young woman quits her jobs and moves to Brooklyn's hidden Motion House. There, she find community in the combined house and club space.
Research findings:

What would the show look like?
What music would be played?
What would the club goers look like?
What would people experience and feel in this club?




Sketches 




Side Comments/Thoughts while Designing 





Side Comments
Deciding what angle to take was difficult as there are so many different nooks of club culture. 

Also figuring out what colors and visuals might interest GEN Z, whose club culture is still finding its footing post-covid, proved to be a challenge as well. 

How much should I lean into 2000s club culture nostalgia and how much should I lean into creating a unique 2020s experience?



Thoughts While Designing
I feel like adding texture to this design would make sense for the grittiness of club culture

Does this give off high-end club or no?

What type of people would visit this club?

Do I want the visuals to be extra or simplisitc?

What stage would these visuals be used in the promotional process? Before, during, or after the 1st season drops?


Final Design Visuals



gritty yet chic, simplistic with neon color spikes


1. motion house....concept design
Clubs vary based on the cultural niche that they are catering to.

I wanted the visuals to be appeal to the artsy crowd that is trying to climb the art world social ladder.

The goal was to create an atmosphere and intrigue with the visuals. Playing with color, texture,  and formatting in order to capture the sleek, chic, and creative energy of the club’s attendees. The inspiring playwrights, models, writers, and filmmakers come here to experience and shape culture.

Very AREA.





Ideation and Marketing Campaign Ideas Insight: GEN Z is finally inching their way outside. Longing for wild experiences and lifelong stories, they want tv shows that capture their desires, wildness, and their ever-growing need for an intense nightlife.

Big Idea: Show Motion House's club culture premise without spoilers. To excite audiences by mimicking the spiritual experience of clubbing 

Articulation: The Motion House Will Always Be There

Overall Goal: Introduce people to the show and generate organic hype after the first 2 episodes are released on streaming. This campaign is to maintain and increase hype as the show progresses in its weekly release schedule.

Executions:
  • Outside Club Set rave
  • Block parties 
  • Collaboration with city specific DJs
  • Rave Posters 
  • Episode 1 DVD set hidden in select stores
  • GoGo boots in random locations with a note attached
  • Videos from the characters vlogging their night out going to the Motion House





























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